Preceded by Lydia Mendoza and Chelo Silva, Mexican-American star vocalists of the 1930s, and by pioneer orchestra singer Laura Canales in the 1970s, Selena became a star in Tejano music. She won the Tejano Music Award for Female Entertainer of the Year in 1987, and eight other Tejano awards followed. By the late 1980s Selena was known as "la Reina de la Onda Tejana" ("the Queen of Tejano music") and "una mujer del pueblo." Her popularity soared with annual awards from the Tejano Music Awards and a contract with EMI Latin Records in 1989. At the 1995 Houston Livestock Show and Rodeo, the band attracted 61,041 people, more than Clint Black, George Strait, Vince Gill, or Reba McEntire.
Selena y Los Dinos recorded with Tejano labels GP, Cara, Manny, and Freddie before 1989. Their albums include Alpha (1986), Dulce Amor (1988), Preciosa (1988), Selena y Los Dinos (1990), Ven Conmigo (1991), Entre a Mi Mundo (1992), Selena Live (1993), Amor Prohibido (1994), and Dreaming of You (1995). The band's popularity surged with Ven Conmigo. Entre a Mi Mundo made Selena the first Tejana to sell more than 300,000 albums. In 1993 she signed with SBK Records to produce an all-English album, but it was eventually replaced with the bilingual Dreaming of You.
Despite her success in the Spanish-language market, mainstream society largely ignored Selena until around 1993. In 1994 Texas Monthly named her one of twenty influential Texans and the Los Angeles Times interviewed her. That same year, Selena Live won a Grammy for Best Mexican-American Album. Also in 1993 and 1995, Lo Nuestro Billboard gave the band awards in four categories. Selena y Los Dinos was a cross-over act in Tejano, romance, cumbia, tropical, pop, rap, and salsa in Spanish and English; Selena was not only bilingual but biethnic. Before her death, the band sold more than 1.5 million records.
By the mid-1980s Selena had crossed into the national Latino and Latin-American market. A recording with the Puerto Rican band Barrio Boyzz furthered inroads into this area. Selena y Los Dinos began to acquire a following in Mexico (Matamoros) as early as 1986. Along with Emilio Navaira, Selena y Los Dinos attracted 98,000 fans in Monterrey, and thus popularized Tejano music in Mexico. In 1994 the band played in New York to a Mexican and Central American audience. The band was the first Tejano group to make Billboard's Latin Top 200 list of all-time best-selling records.
Selena was also known to Latin-American television audiences. At the age of twelve or thirteen she was introduced on the Johnny Canales Show. She appeared on Sábado Gigante, Siempre en Domingo, El Show de Cristina, and the soap opera Dos Mujeres, Un Camino. She also made a cameo appearance in the 1995 film Don Juan DeMarco. Advertisements also made Selena popular. Coca-Cola featured her in a poster, and she had a promotional tour agreement with the company. She had a six-figure contract with Dep Corporation and a contract with AT&T and Southwestern Bell. A six-figure deal with EMI Latin made her a millionaire. In 1992 she began her own clothing line. In 1994 she opened Selena Etc., a boutique-salon in Corpus Christi and San Antonio. At the time of her death she had plans to open others in Monterrey and Puerto Rico. A 1994 Hispanic magazine stated her worth at $5 million. Despite her wealth, however, she lived in the working-class district of Molina in Corpus Christi.
Selena considered herself a public servant. She participated with the Texas Prevention Partnership, sponsored by the Texas Commission on Alcohol and Drug Abuse (Dep Corporation) Tour to Schools, in an educational video. She was also involved with the D.A.R.E. program and worked with the Coastal Bend Aids Foundation. Her pro-education videos included My Music and Selena Agrees. She was scheduled for a Dallas-Fort Worth boys' and girls' club benefit. Selena taped a public-service announcement for the Houston Area Women's Center, a shelter for battered women, in 1993.
On March 31, 1995, Selena was shot fatally in the back by Yolanda Saldivar, her first fan club founder and manager of Selena Etc., in Corpus Christi. The New York Times covered her death with a front-page story, as did Texas major dailies. Six hundred persons attended her private Jehovah's Witness funeral. More than 30,000 viewed her casket at the Bayfront Plaza Convention Center in Corpus Christi. Hundreds of memorials and Masses were offered for her across the country; on April 16, for instance, a Mass was celebrated on her behalf at Our Lady Queen of Angels Church in Los Angeles. Her promotion agency, Rogers and Cowan, received more than 500 requests for information about her. Entertainment Tonight and Dateline NBC ran short stories on her, and People magazine sold a commemorative issue. Spanish-language television and radio sponsored numerous tributes, typically half-hour or hour programs.
Selena's fans compared the catastrophe to the deaths of John Lennon, Elvis Presley, John F. Kennedy, and Pedro Infante. Songs, quilts, paintings, T-shirts, buttons, banners, posters, and shrines honored her. Radio talker Howard Stern of New York, however, snickered at her music and enraged her fans. Bo Corona, a disc jockey at a Houston Tejano radio station, asked him to apologize, and the League of United Latin American Citizens organized a boycott of his sponsors. Selena's death became part of the controversy over the Texas concealed-handgun bill. Her death also fostered greater awareness of Tejano music. According to superstar Little Joe, as a result of Selena's death "the word Tejano has been recognized by millions." Governor George W. Bush proclaimed April 16, 1995, "Selena Day." Selena's family founded the Selena Foundation. Her bilingual album, Dreaming of You, was released posthumously in 1995 and was the first Tejano album to hit number one in the United States.
Selena's killer, Yolanda Saldivar, was convicted by a Houston jury. In 2002 Nueces County Judge Jose Longoria ordered that the murder weapon, a .38-caliber revolver, be destroyed and its pieces scattered in Corpus Christi Bay. Some musicologists and fans felt that the gun should have been preserved in a museum for its historical significance, while others were glad to see the destruction of the instrument of the singer's death.
In the years after Selena's death, the singer's popularity has remained very strong. Numerous honors have been awarded posthumously. The city of Corpus Christi erected a memorial, Mirador de la Flor ("Overlook of the Flower"), which included a life-sized bronze statue, to the fallen singer in 1997. That same year, a movie about her life-Selena-was released and starred newcomer Jennifer Lopez in the leading role. The Quintanilla family opened the Selena Museum in Corpus Christi in 1998, and in 2001 she was inducted into the Tejano R.O.O.T.S. Hall of Fame. She is also a member of the South Texas Music Walk of Fame.
On April 7, 2005, a tribute concert, Selena ¡VIVE!, was broadcast live from Houston's Reliant Stadium. Attended by more than 65,000 fans, the event featured famous artists performing Selena's songs. The live broadcast on the Univision Network became the highest-rated Spanish-language program in American television history. In 2011 the United States Postal Service honored Selena as a “Latin Legend” with the issue of a memorial postage stamp. In April 2015 the city of Corpus Christi hosted the first annual Fiesta de la Flor, a two-day festival celebrating the life and legacy of the singer. A portion of the profits was donated to the Selena Foundation.
27° 43.943, -097° 21.747
Living Lord Section
Seaside Memorial Cemetery