Dobie returned to Austin and the university in 1921. The Texas Folklore Society had been formed in 1909 by Leonidas W. Payne and others, but had recessed during the war years. On April 1, 1922, Dobie became secretary of the society. He immediately began a publication program. Legends of Texas (1924) carried the seeds of many of his later publications. Dobie served as the society's secretary-editor for twenty-one years and built the society into a permanent professional organization. When the university would not promote him without a Ph.D., Dobie accepted the chairmanship of the English department at Oklahoma A&M, where he stayed from 1923 to 1925. During these two years he began writing for the Country Gentleman. With considerable help from his friends on the UT campus, he was able to return in 1925 with a token promotion. He began writing articles on Texas history, culture, and folklore for magazines and periodicals and soon started to work on his first book, A Vaquero of the Brush Country. Dobie's purpose in life from the time of his return to the university in 1921 was to show the people of Texas and the Southwest the richness of their culture and their traditions, particularly in their legends. John A. Lomax, another founder of the Texas Folklore Society, had done this with his collecting and publishing cowboy songs; Dobie intended to do this with the tales of old-time Texas and through the publications of the society and his own writing.
His Vaquero of the Brush Country, published in 1929, established him as a spokesman of Texas and southwestern culture. It was based on John Young the Vaquero's autobiographical notes and articulated the struggle of the individual against social forces, in this case the battle of the open-range vaquero against barbed wire. Two years later Dobie published Coronado's Children (1931), the tales of those free spirits who abandoned society in the search for gold, lost mines, and various other grails. It won the Literary Guild Award for 1931 and, combined with his continuing success as a popular writer in Country Gentleman, made Dobie a nationally known literary figure. He was also promoted in 1933 to the rank of full professor, the first Texan non-Ph.D. to be so honored at the university. In 1942 he published the Guide to Life and Literature of the Southwest, an annotated reading list. It was published again in 1952. As head of the Texas Folklore Society and author of On the Open Range (1931), Tales of the Mustang (1936), The Flavor of Texas (1936), Apache Gold and Yaqui Silver (1939), and Tongues of the Monte (1947), Dobie was the state's leading spokesman and literary and cultural figure during the Texas Centennial decade, the 1930s. His first period of writing ended with the publication of The Longhorns in 1941.
He spent World War II teaching American literature in Cambridge. After the war he returned to Europe to teach in England, Germany, and Austria. He said of his Cambridge experience in A Texan in England that it gave him a broader perspective, that it was his beginning of his acceptance of civilization, an enlightened civilization free of social and political rigidities and with full respect for individuality. In Texas the University of Texas regents, critical of the university's liberal professors, had fired President Homer P. Rainey in November 1944. Dobie, a liberal Democrat, was outraged and vociferous, and Governor Coke Stevenson said that he was a troublemaker and should be summarily dismissed. Dobie's request for a continuation of his leave of absence after his European tour in 1947 was denied by the regents, and he was dismissed from the UT faculty under what became known as the "Dobie rule," which restricted faculty leaves of absence to two years except in emergencies.
After this separation Dobie devoted all of his time to writing and anthologizing. The next decade saw the publication of The Voice of the Coyote (1949), The Ben Lilly Legend (1950), The Mustangs (1952), Tales of Old Time Texas (1955), Up the Trail From Texas (1955), and I'll Tell You a Tale (1960). Before he died he published Cow People (1964) and almost finished the manuscript for Rattlesnakes, which Bertha McKee Dobie later edited and published in 1965. Dobie began writing for the Southwest Review in 1919, when it was the Texas Review, and continued the association throughout his life. The Southwest Review published his John C. Duval: First Texas Man of Letters in 1939. Dobie wrote a Sunday newspaper column from 1939 until his death, and as an outspoken critic of the Texas scene he was a popular subject of newspaper stories. His most celebrated targets were professional educationists ("unctuous elaborators of the obvious"); state politicians ("When I get ready to explain homemade fascism in America, I can take my example from the state capitol of Texas"); Pompeo Coppini's Alamo cenotaph ("From a distance it looks like a grain elevator or one of those swimming pool slides"); and inappropriate architecture (a friend reports his saying that the University Tower, into which he refused to move, "looked like a toothpick in a pie, ought to be laid on its side and have galleries put around it"). His war against bragging Texans, political, social, and religious restraints on individual liberty, and the mechanized world's erosion of the human spirit was continual.
Dobie died on September 18, 1964. He had been feted by the Southwestern Writers and the Texas Folklore Society. Special editions of the Texas Observer and the Austin American-Statesman had been devoted to his praise by his many admirers, and President Lyndon B. Johnson awarded him the nation's highest civil award, the Medal of Freedom, on September 14, 1964. His funeral was held in Hogg Auditorium on the UT campus, and he was buried in the State Cemetery.
30° 15.918, -097° 43.616
Texas State Cemetery